Tuesday, January 26, 2010

Using your Email (Signature) to Fundraise

As most of you can guess, or have already started to do, the easiest way to begin fundraising for the Audi Best Buddies Challenge is to send out emails to everyone you know. Emailing is such an instant form of communication that you may start to see donations rolling in within minutes. There is, however, another less obvious way to use your email to hook potential donors: your signature.

Email signatures are set up by users usually to display contact information, but we've found that adding in a message to let recipients know that you are training and fundraising for the Audi Best Buddies Challenge will act as a great reminder for potential donors or even pique the interest of someone you might not have thought to ask for a donation. You never know who might have a connection to Best Buddies or to a person with intellectual or developmental disabilities, so it can't hurt!

Make sure that you include your shortened link to your HQ page, so that recipients can go right to your website and make a donation. Here's a simple example of an email signature that is just waiting for you to personalize it!

Sincerely,
Joe Smith

P.S. On June 5th, I will be taking part in the Audi Best Buddies Challenge: Hyannis Port. As a rider, I have committed to ride 100 miles and fundraise $1,550 for people with intellectual disabilities. I need your support! To donate to me, please visit my personal web page: www.HPChallenge2010.org/joesmith

Setting up a signature will just take a minute, but it can help you reach (and pass!) your fundraising commitment quickly and easily!

1 comment:

Unknown said...

Great article - thanks for sharing. I've recently discovered the great work that Tony Charalambides and the Listen Fundraising team are doing. They aim to raise £20,000 by March 2015 for the Damilola Taylor Trust. If they manage to reach this, every penny will be matched.